Author: Fikri

GO-JEK – Dari Indonesia, Untuk Indonesia – Indonesia Raya 3 Stanza

Not many people know that the original Indonesia national anthem, Indonesia Raya, consists of 3 stanzas. Most Indonesians only know the first stanza. The song was introduced by its composer, Wage Rudolf Supratman, on 28 October 1928 during the Second Indonesian Youth Congress in Jakarta. In July 2017, the original Indonesia Raya was re-introduced to all Indonesia citizens.

Ricola – TVC

You must have heard the famous Ricola jingle. Yes, the one with some kind of trombone sound! Anatman Pictures had the chance to shoot a Ricola TVC. Woohoo! RedComm as the agency prepared a brilliant concept for this video. We prepared everything to make sure the production went perfectly and smoothly.

Bukalapak Komunitas – Pak, Maafin Ibu Ya!

One night my phone was ringing. I saw the caller: Putra. I picked the phone up.

“Fik, have you ever write a script for commercial?”

“Umm, I haven’t. Why do you ask?”

“Do you want to write a script for Bukalapak commercial?”

“I’ve never tried before. But that’s a challenge. Okay, I will. What do you want?”

Putra was explaining the brief. Then I googled how to write a script.

Voila! The script is done. That’s my first experience in scriptwriting.

GO-JEK #HidupTanpaBatas – Michael Essien

I was extremely happy when I got the news: Anatman Pictures will shoot Essien. Yes, Michael Essien! As a football fan since I was a boy (i’m still a boy, anyway) and Chelsea FC is one of my favorite football clubs, the news is oasis in a desert!

For a huge name like Essien, I would totally understand if he was arrogant and acted like a rockstar. But he doesn’t. He’s very humble and down to earth.

PANTENE & DOWNY | Special Collaboration with Anggun & Andien

In Indonesia, Ramadan is an extraordinary and holy month. We have special and unique ways to celebrate Ramadan and Eid Mubarak (‘Lebaran’ in Bahasa Indonesia). Based on that insight, Anatman Pictures collaborated with Grey and P&G to make a very emotional video to celebrate Ramadan, basing it on one of the most important people in our lives who are often taken for granted, our mothers.

GO-JEK | #RamadanTanpaBatas

When I, as Anatman’s scriptwriter, was writing the script for GO-JEK’s Ramadan campaign video, I imagined a wise and old guy to be cast as the main GO-JEK driver. Based on GO-JEK’s initial thoughts, the plot was to be about a GO-JEK driver helping people to celebrate Ramadan, especially during the break fasting.  The driver realizes the small acts of kindness that he gives can lead to other acts of kindness.