Author: Fikri

Bukalapak Komunitas – Pak, Maafin Ibu Ya!

One night my phone was ringing. I saw the caller: Putra. I picked the phone up.

“Fik, have you ever write a script for commercial?”

“Umm, I haven’t. Why do you ask?”

“Do you want to write a script for Bukalapak commercial?”

“I’ve never tried before. But that’s a challenge. Okay, I will. What do you want?”

Putra was explaining the brief. Then I googled how to write a script.

Voila! The script is done. That’s my first experience in scriptwriting.

GO-JEK #HidupTanpaBatas – Michael Essien

I was extremely happy when I got the news: Anatman Pictures will shoot Essien. Yes, Michael Essien! As a football fan since I was a boy (i’m still a boy, anyway) and Chelsea FC is one of my favorite football clubs, the news is oasis in a desert!

For a huge name like Essien, I would totally understand if he was arrogant and acted like a rockstar. But he doesn’t. He’s very humble and down to earth.

PANTENE & DOWNY | Special Collaboration with Anggun & Andien

In Indonesia, Ramadan is an extraordinary and holy month. We have special and unique ways to celebrate Ramadan and Eid Mubarak (‘Lebaran’ in Bahasa Indonesia). Based on that insight, Anatman Pictures collaborated with Grey and P&G to make a very emotional video to celebrate Ramadan, basing it on one of the most important people in our lives who are often taken for granted, our mothers.

GO-JEK | #RamadanTanpaBatas

When I, as Anatman’s scriptwriter, was writing the script for GO-JEK’s Ramadan campaign video, I imagined a wise and old guy to be cast as the main GO-JEK driver. Based on GO-JEK’s initial thoughts, the plot was to be about a GO-JEK driver helping people to celebrate Ramadan, especially during the break fasting.  The driver realizes the small acts of kindness that he gives can lead to other acts of kindness.

Asuransi Astra – Berkah Senyum

Ramadan is special month for Muslim. In Indonesia, we have ‘mudik’, a tradition event when we get back to our hometown where our childhood spent before Eid Al Fitr. Mudik is an extraordinary moment when we can spend the time with our family because our daily activities taking too much of our time. We come to our hometown with happiness. We meet our family, our parents, our siblings, and our relatives.

Anatman Goes To Bogor!

Yeay, vacation!

The day we waiting for finally come! After 3 hectic months, Anatman crew and family go to Bogor to release some pressures (and rejects revisions, hahaha). We gathered together in harmony and peaceful (see the sentence in the first bracket).

Combantrin – Deworming PSA

This was a fun project between Anatman and Johnson & Johnson. It was a wrap when the sun was still on our heads, which is amazing as it never happens! This video is a public service announcement to raise awareness about the affect of worm infection on a child’s intelligence potential.