Recently we collaborated with Hijup, an online fashion market specialising in modest wear for muslim women. For this project, Hijup wanted to put emphasis on women who make positive changes in their surroundings.
This time, we collaborated with McCann Indonesia to make a digital advertisement for L’Oréal Revitalift. The concept of this project was about 3 friends having a reunion after being friends for more than a decade. During this reunion, they re-created an old photograph pose and start comparing the differences in their skin between then and now.
Life here in Jakarta is pretty awesome when you have a company like Gojek to cater to your everyday needs… They offer services that really help to make life easier if you’re short on time, or basically just too lazy to leave the comfort of your surrounds.
In December, we celebrate Mother’s Day in Indonesia. For this project we collaborated with Arcade Indonesia for Pond’s to make a short movie on the power of Mothers expressions. The movie consisted of 5 different stories between mothers and their children: a bike, school, fighting over the tv remote, hospital and bedroom scenes.
After a couple of weeks of much needed break over Christmas, we were excited to be starting the year afresh with a great experimental project for Koko Krunch. This was our first time to be shooting a full ‘point of view’ digital film and TVC where you will be able to click online whether you want to see the story from the child’s or mum’s point of view.
This time, we were filming a project for Samsung. The story was about a girl who experiences an adventurous trip of her lifetime. As it was already decided that the main talent would be Eva Celia, we only needed to do the casting for the male talent.
This time, Anatman had a chance to make a documentary project as a campaign from Coca-Cola on the nickname and bullying phenomenon in Indonesia. Most Indonesians are given nicknames, whether it is derived from their names or from their physical appearances. So this time Coca-Cola wants to raise the awareness to call people by their birth names, because behind every name, there are prayers and hopes from the parents.