Creative: Anatman Pictures
Production Year: 2018
As Indonesians, we love instant noodles. When I say we love instant noodles, I mean it. We really-really love instant noodles! But we know and understand the consequences of eating instant noodles, they’re unhealthy.
We received a meeting invitation from Lemonilo to partner with them for a video production. Lemonilo is a brand that sells organic and healthy products for its consumers. Instant noodles are one of their products.
Lemonilo asked Anatman Pictures to make a TVC for their instant noodle products. They asked us to try their instant noodles made of spinach and without artificial flavorings or preservatives.
Instantly, the bad consequences of eating instant noodles are gone!
The ideal concept for this TVC was to be funny and warm, so I created a concept based on their brief and added some comedy to make it memorably funny. Because it was only shot in 1 location, the production process ran smoothly and quickly. Ares, the Art Director, was a champion, with the cool set that he built!
Faiz, the Director, also did his role brilliantly. The client team were really happy with Anatman Pictures!
Click the following link to see the behind the scenes video!