Coca Cola – Rayakan Namamu
In Indonesia, most parents think very carefully and bless their newborn babies with a meaningful name in the hope of bringing good fortune to their child’s future. It’s also very common as the children grow, to be given nicknames inspired by their physical attributes by their peers. Although the names may be given in jest, it is actually a form of bullying which can be very hurtful and damaging to many people.
The aim of this campaign is to stop the bullying and return to calling people by their meaningful birth names.
March 12, 2020