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Public Service Announcement

Combantrin – Deworming PSA

On 13, Feb 2018 | No Comments | In Public Service Announcement, TV Commercial | By FIKRI

If you still remember the 2017 PSA video for Combantrin, you will realize that there is a kid has short and small appearance having worm infection. Now, Combantrin is back with us bringing up the story of children with stunting.

You can check behind the scene video here.

In 2018, The PSA Combantrin which initiated by The Ministry of Health and J&J, wanted to make a video that emphasize the signs and effects of stunting to children. The signs show are the height-for-age that is below the standard and also poor performance. So, in this video, we show two children who have minimum weight, insufficient height, and poor performance.

To be a part of the production was actually my very first experience for me, as an intern.  Moreover, my study background is not really in line with what this company does. It was not a theatrical production which I ever did in my university, nor running a talkshow event. This is a production of an advertisement which everyone in this nation would watch it on their TV screen. Involved in brainstorming session with Mas Fikri, met the client for PPM (Pre-Production Meeting), and involved in the production were all worth for me. Even though it was exhausting, it gave me new insights and experiences about how it looks like to work in a production house. And on the previous days, I came to the location and looked the shooting process for the first time! And…”Camera, rolling, and.. action!” said the Director.

Dennis is directing the monkey bar scene.

“Take the medicine twice in a year.”

The Client from J&J and talents are watching the result.

“Hah? Stunting?”

The shooting was started at 8 a.m at Taman Tabebuya, South Jakarta. At this time, the shooting location was full of children playing around. However, all of sudden, the rain came, and then stopped, and raining again. The talents and the crews back and forth took the shoots and then took a shelter. It sometimes ruined the mood of the children. Furthermore, the rain fell many times, seems like the rain wanted to play with us. Huhu. Gladly, although it was raining, the shooting ran well and fun, and ended early from the estimated time. We were so happy to come back home earlier!

Check the full video here.

 

Written by Shofi Ayudiana

A Scriptwriter Intern.

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