That day was supposed to be a day filled with testosterone; long hair, jeans that hasn’t been washed for months, tattoo on some of the body parts, and beard that grows wildly. But there’s one word can change all of that: affection.
This time, Anatman had a chance to make a documentary project as a campaign from Coca-Cola on the nickname and bullying phenomenon in Indonesia. Most Indonesians are given nicknames, whether it is derived from their names or from their physical appearances. So this time Coca-Cola wants to raise the awareness to call people by their birth names, because behind every name, there are prayers and hopes from the parents.