First Media – Share Happiness, Create Values
Client: First Media
Happiness has a different meaning for everyone. The smallest thing can make people happy and spread the happiness to others. When First Media asked Anatman to define ‘Happiness’ with a video, it was also a happiness for us.
I make a concept from many points of view; there’s a boy who went to college far from his family, a mom who worries about her children, etc. I did that because i want to emphasise the ‘Happiness’ message even louder. Once the concept is approved, Anatman Pictures immediately executes the idea and transform it into a video.
Production went smoothly until raining cats and dogs forced Dennis the director, decided to postpone the outdoor ending scene. On the second day of production, the universe gave his blessing, the shooting went smoothly and finally we heard the word we wanted to hear, “It’s a wrap!”
Watch the full version here.