Commercial
Commercials
Storytelling ads and TVCs for brands, NGOs and institutions.
How we work
To assist brands with their storytelling by bringing in the human touch of culturally appropriate real stories, humour, traditions, beliefs and real situations that speak to their customers and target audiences.
To tell honest stories with heart. To live with the best intentions for our natural environment and people around us, to reduce our carbon footprint and create a more sustainable and healthy working environment.
Commercial
Brand Stories
Commercial stories created for brands, crafted with purpose.
11:11
11:11Now playingWith Gemini: In Craft | Empowering Indonesian Fashion Voices
1:11Now playingAmartha x Anatman - Amartha Prosper Gala Night (2026)
3:00Now playingGoTo x Anatman - Paskibra Merah Putih Gojek (Short Documentary, 2026)
2:07Now playingLindungi Diri Sebelum Terlambat - VIDA Digital Identity x Anatman (2025)
8:01Now playingMandiri x Anatman - Finding Majik (Director's Cut, 2025)
8:20Now playingThe Human Component - Anatman x Unilever (2024)
2:21Now playingAmat Setiawan dan Keretakan Persaudaraan Akibat Hoaks | Human Impact Story | Anatman x Tular Nalar
3:18Now playingApih Jalu dan Cerita Tentang Penipuan Lansia | Human Impact Story | Anatman x Tular Nalar
4:08Now playingThen and Now - Anatman x Asurasi Astra (2025)
1:55Now playingGoogle Cloud Summit - Google AI for Media Accelerator - Anatman x Google
1:22Now playingTVC Amartha - Marching Forward - Anatman x Amartha (2024)
2:21Now playingGemini Academy Story: Setiap Hari Jadi Tak Terbatas - Anatman x Google (2024)
2:46Now playingKinetik - Kemitraan untuk Iklim, Energi Terbarukan dan Infrastruktur - Anatman x Kinetik (2024)
18:02Now playingI am Itam - Inner Drive - Director’s Cut - Anatman x inDrive (2023)
3:51Now playingAllianz - Allisya Legacy Max "Looking Up" (Iklan, 2024)
3:57Now playingJohnson’s Baby - Tutorial First Bathing Moment (Iklan, 2023)
1:54Now playingGoogle Play x Unity — Game Developer Training (Iklan, 2024)
3:44Now playingBirkenstock - Menemukan Hangat Keluarga (Iklan, 2023)
23:06Now playingAmartha x Anatman - Cerita Rasa Eps 6 Gala Night Jakarta: Grand Final (2026)
27:15Now playingAmartha x Anatman - Cerita Rasa Eps 5 Jawa: Rasa yang Berakar dari Kebun (2026)
26:55Now playingAmartha x Anatman - Cerita Rasa Eps 4 Bali & Nusa Tenggara: Teknologi Alam dan Warisan Rasa (2026)
23:49Now playingAmartha x Anatman - Cerita Rasa Eps 3 Sulawesi: Laut yang Menghidupi Rasa (2026)
24:50Now playingAmartha x Anatman - Cerita Rasa Eps 2 Sumatra: Rasa yang Mengalir Sampai Jauh (2026)
25:51Now playingAmartha x Anatman - Cerita Rasa Eps 1 Kalimantan: Sungai dan Rimba yang Menumbuhkan Rasa (2026)
0:26Now playingMenemukan Hangat Keluarga - Birkenstock Langkah Pertama (Teaser, 2023)
3:50Now playingBirkenstock - Menjadi Orang Tua (Iklan, 2023)
0:28Now playingMenjadi Orang Tua - Birkenstock Langkah Pertama (Teaser, 2023)
1:01Now playingAmartha - Piala Dunia FIFA U-17 (Iklan, 2023)
4:36Now playingBank Mandiri - Mandirian DNA (Iklan, 2023)
4:01Now playingLife at Amartha - Going Above and Beyond, Hari Sumpah Pemuda (Iklan, 2023)
Commercial
Impact Stories
Documentary created with NGOs and organizations for social and environmental impact.
5:30
5:30Now playingBBC Storyworks x Vital Strategies - The Climate and Us (2023)
5:23Now playingUNDP x Anatman - Waste Management, Ciamis (2026)
5:52Now playingOvercoming Poor Infrastructure and Advancing Livelihoods - The Asia Foundation x Anatman (2024)
6:09Now playingResilient Social Forestry in Indonesia - Anatman x The Asia Foundation (2024)
9:18Now playingSupporting Women and Local Farmers Through Entrepreneurship - Anatman x Wise Steps Foundation (2024)
9:06Now playingBuilding Transformative Change for Sustainable Future in Riau Landscape - Anatman x Earthworm (2024)
18:01Now playingHutan dan Puan (2024)
4:27Now playingTurning Air Pollution into Fashion MYCL’s Fungi Leather Alternative - Anatman x Silverback (2024)
4:09Now playingThe Growing Toll of America's Booming Kratom Industry - Anatman x Bloomberg
6:20Now playingBBC Storyworks x Everwave - Blue Horizons (2023)
3:04Now playingAnatman x BPKH - Badan Pengelolaan Keuangan Haji Company Profile
8:13Now playingJejak Kiara - Anatman x IESR (2024)
These players follow our playlists on YouTube, so new films appear here automatically.
Behind the scenes
Behind the scenes & case studies
How our productions come together, straight from our Behind the Scenes playlist on YouTube.
3:04
3:04Now playingBehind The Scenes: Andien X Anatman - Percaya Music Video
2:41Now playingBehind the Scenes: Anatman x Canon for Amartha - Going Above and Beyond
4:17Now playingBehind the Scenes: Anatman x Canon for Amartha - Harmoni Akar Rumput
1:11Now playingBehind the Scenes: Behind the Magic of Amartha - Harmoni Akar Rumput
1:30Now playingBehind the Scenes: Behind the Filter of Amartha - Harmoni Akar Rumput
1:37Now playingBehind the Scenes: Behind the Set of Amartha - Harmoni Akar Rumput
1:57Now playingBehind the Scenes: Behind the Harmony of Amartha - Harmoni Akar Rumput
2:20Now playingBehind the Scenes: Behind the Script of Amartha - Harmoni Akar Rumput
2:17Now playingBehind the Scenes: Anatman x Canon for Google Bangkit
1:16Now playingBehind the Scenes: Anatman x Canon for Google Manufacture - Axioo
3:50Now playingBehind the Scenes: Diam & Dengarkan
2:56Now playingBehind The Scene - Anggun & Andien, Pantene & Downy #MaafIbu
4:25Now playingBehind The Scene - Google Moving On Day
2:58Now playingBehind The Scene - BukaLapak Komunitas [Pak, Maafin Ibu Ya!]
3:20Now playingBehind The Scene - GO-JEK #RamadanTanpaBatas
3:42Now playingBehind The Scene - Samsung Galaxy Note 5
3:01Now playingBTS - COCOWORK
4:48Now playingBehind The Scene - Koko Krunch PESAN (POV)
2:20Now playingBehind The Scene - Drawing Law Animation (Hukum Acara Pidana 101)
3:56Now playingBehind The Scene - Pond's
3:45Now playingBehind The Scene - Combantrin (Public Service Announcement)
3:19Now playingBehind The Scene - Koko Krunch Fiesta
2:24Now playingBehind The Scene - PSA Combantrin 2017
2:44Now playingBehind The Scene - PSA Johnson & Johnson
2:28Now playingBehind The Scene - Wyeth Procal S26
3:01Now playingBehind The Scenes - Traveloka (Iklan, 2018)
3:18Now playingBTS LEMONILO
2:53Now playingBTS PSA Combantrin 2019
1:01Now playingBTS Ditduts Kitchen Eps 6 - 8
1:06Now playingBehind The Scenes: Menjadi Orang Tua - Birkenstock Indonesia
2:11Now playingBehind The Scenes: Behind The Animation of Amartha - FIFA U17
3:26Now playingBTS Amartha - Marching Forward - Anatman x Amartha
2016 — 2025
Advertising awards
2025
- Citra Pariwara 38Nominee, Film Craft: Best Use of AudioSatu Ekosistem Keuangan untuk Semua · Amartha
- Citra Pariwara 38Nominee, Film Craft: Best CastingSatu Ekosistem Keuangan untuk Semua · Amartha
- Citra Pariwara 38Nominee, Film Craft: Best CastingLindungi Diri Sebelum Terlambat · VIDA
2024
- Pinasthika Creativestival XXBronze, Craftsmanship: DirectingI am Itam — Inner Drive of Indonesia · inDrive with Indigo View
- Cannes Corporate Media & TV AwardsTwo Gold Dolphins (Web Documentaries; Branded Documentaries) and two Silver Dolphins (Webisodes; Branded Content Videos)Inner Drive — Indonesian chapter · inDrive with Indigo View
2023
- Citra Pariwara 36Bronze, Film Craft: DirectingMerantau · Cerita Birkenstock for Birkenstock with animal3creative
- Citra Pariwara 36Finalist, Film Craft: DirectingMenemukan Kehangatan Keluarga · Cerita Birkenstock for Birkenstock with animal3creative
- Citra Pariwara 36Finalist, Film Craft: Use of AudioHarmony for Shared Prosperity · Amartha with Tenggara
2022
- YouTubeSilver Creator Award (Silver Play Button) for 100,000 subscribersAnatman Pictures channel
2020
- Citra Pariwara 33Finalist, Film Craft: Directing#YukMoveOn · Google Indonesia with Superson Official & Maker Lab
- Citra Pariwara 33Speaker, masterclassThe Art of Docuseries
2017
- AdFestFinalist, Lotus RootsHIJUP #EmpowerChange · HIJUP
2016
- Citra PariwaraGold, FilmHIJUP EmpowerChange · HIJUP
- Citra PariwaraSilver, Digital: Online VideosHIJUP EmpowerChange · HIJUP
- Citra PariwaraFinalist, FilmAyo Bangun Indonesia untuk Bangsaku · GO-JEK
- Citra PariwaraDigital Agency of the Year, third rankAnatman Pictures

