FWD – Bebas Berbagi!
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In Indonesia, Ramadan is an extraordinary and holy month. We have special and unique ways to celebrate Ramadan and Eid Mubarak (‘Lebaran’ in Bahasa Indonesia). Based on that insight, Anatman Pictures collaborated with Grey and P&G to make a very emotional video to celebrate Ramadan, basing it on one of the most important people in our lives who are often taken for granted, our mothers.
When I, as Anatman’s scriptwriter, was writing the script for GO-JEK’s Ramadan campaign video, I imagined a wise and old guy to be cast as the main GO-JEK driver. Based on GO-JEK’s initial thoughts, the plot was to be about a GO-JEK driver helping people to celebrate Ramadan, especially during the break fasting. The driver realizes the small acts of kindness that he gives can lead to other acts of kindness.
Ramadan is special month for Muslim. In Indonesia, we have ‘mudik’, a tradition event when we get back to our hometown where our childhood spent before Eid Al Fitr. Mudik is an extraordinary moment when we can spend the time with our family because our daily activities taking too much of our time. We come to our hometown with happiness. We meet our family, our parents, our siblings, and our relatives.