Client: Lemonilo Creative: Anatman Pictures Production Year: 2018 Look at his face! Truly represents the love of noodle. As Indonesians, we love instant noodles. When I say we love instant noodles, I mean it. We really-really love instant noodles! But we know and understand the consequences of eating instant noodles, they’re unhealthy. We received a meeting invitation from Lemonilo to partner with them for a video production.  Lemonilo is a brand that sells organic and health

Client: COCOWORK Production Year: 2018 Maybe some of us will be confused when we hear the term ‘co-working space’. Through this video, EVHIVE is rebranding their company to COCOWORK and introducing the audience to a new era of working. With the hashtag #UbahCaraKerjamu or in English ‘Change the Way You Work’, COCOWORK invites us not to get stuck in a work routine. Tony Stark wannabe. Set the ambience. Very cool resting area isn’t it? Kafi prepared wardrobe for the main talent

I was extremely happy when I got the news: Anatman Pictures will shoot Essien. Yes, Michael Essien! As a football fan since I was a boy (i’m still a boy, anyway) and Chelsea FC is one of my favorite football clubs, the news is oasis in a desert! For a huge name like Essien, I would totally understand if he was arrogant and acted like a rockstar. But he doesn’t. He’s very humble and down to earth. The production took place in Bandung, the Paris van Java. The production process

This was a fun project between Anatman and Johnson & Johnson. It was a wrap when the sun was still on our heads, which is amazing as it never happens! This video is a public service announcement to raise awareness about the affect of worm infection on a child’s intelligence potential. This is the second time Anatman has worked with Lula Kamal and she so effortlessly acted for this video. She didn’t believe that the production process was already finished just after lunch. She

This film was so much fun to make and behind the scenes was lots of laughter as our main talent Stanley kept us entertained while headbanging constantly for two days of shooting! We recently made a film for Langit Musik, a streaming music app from Telkomsel, in collaboration with Leo Burnett Indonesia. The storyline is about a metalhead father who is very into his music in his everyday life which makes his daughter often disappointed and embarrased because of his looks and at

Today we take look back at the last of our Coca-Cola Celebrating PNG films made in early 2015.  This film tells the story of a little known lady named Susan Karike Huhume. After we finished shooting with the much loved Honz (aka Jokema), we continued our shoot with Susan who was our second subject to be filmed in Papua New Guinea.  Many people are not aware of the fact, but she designed the PNG national flag when she was still only a teenager in 1975. Susan is the most unfort

After a couple of weeks of much needed break over Christmas, we were excited to be starting the year afresh with a great experimental project for Koko Krunch.  This was our first time to be shooting a full ‘point of view’ digital film and TVC where you will be able to click online whether you want to see the story from the child’s or mum’s point of view. This shooting required special camera rigging to be made to be worn by the two main talents and as the specially designed h

This time, Johnson & Johnson (J&J) and Ministry of Health (MoH) wanted to make a public service announcement (PSA) about worming disease. This project was our first PSA and our second project to be broadcast on national television. Priti co-ordinating all the Talents During the preparation phase, both J&J and MoH were very precise about the talents: they wanted children from all ethnicities, and they also requested dark hair and curly children to be the main talents, because

The shooting of Koko Krunch was the day after Acuvue’s shooting day. As a result, Tasha and I became zombies who yawned a lot for that day. But the show must go on, so let’s go! Selecting garments for the main talent mum In between shots… Getting the set right for the next shots Storyboards for the shoot The shooting day was pretty special for our team, because it was the first TVC that we did, and because it took place at our office. So we had to set the properties at our of

The Hubert PNG Project is my favourite out of the 3 ads we made in Papua New Guinea! This is the last ad in our 3 weeks shoot in Port Moresby. Hubert is the National Captain of Papua New Guinea’s rugby team, Puk Puks.  From our first conversation on the phone I had an image of a very humble person, and indeed he is very humble despite all his achievements.  As far as we knew, his schedule was pretty tight so before the shoot day we proposed to get the sunset shot of him looki

“PNG. The land of the unexpected.” That’s what Hurstle, our all-can-do guy from EMTEK told us when we first arrived in Port Moresby. After a 7 hour rough flight from Singapore I thought I could cope with everything in PNG. We arrived in Port Moresby with lots of luggage. It looked a bit suspicious with all the big black boxes of lighting gear, wired accessories and pistol like stuff (especially if you look it through an x-ray machine).  As we expected, immigration stopped us