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SAVING THE PLANET ONE VIDEO AT A TIME

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Lemonilo’s First TVC

Dec 3, 2018
1 min

Lemonilo’s First TVC

Client: Lemonilo Creative: Anatman Pictures Production Year: 2018 Look at his face! Truly represents the love of noodle. As Indonesians, we love instant noodles. When I say we love instant noodles, I mean it. We really-really love instant noodles! But we know and understand the consequences of eating instant noodles, they’re unhealthy. We received a meeting invitation from Lemonilo to partner with them for a video production. Lemonilo is a brand that sells organic and health

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Intern’s Assignment: Biduanita (The Dangdut Singer)

Nov 7, 2018
2 min

Intern’s Assignment: Biduanita (The Dangdut Singer)

Written by Rena Novia Savitri When hearing the word “Biduan” or “Biduanita” what will likely come to mind are female dangdut singers, who are generally stereotyped as tacky singers. But are they really tacky singers? These are women wearing skimpy clothing that sing and dance on stage, which is then followed by audience dancing (where the majority are men). Whereas, this is not typical of a biduanita. Supposedly, a biduanita is a dangdut singer who possesses a typical charact

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Anatman Pictures’ Original: Ditduts’ Kitchen

Sep 10, 2018
1 min

Anatman Pictures’ Original: Ditduts’ Kitchen

Being a producer doesn’t stop Dita’s passion: cooking. Dita, our producer, loves cooking. Pastry, pasta, pan-fried, grill, baking, you name it. We love cooking show, especially the documentary about food. That gives us the idea, why don’t we make our own cooking show? “Quiet please, I’m working!” said Avir the audio man. Double agent. Producer and chef. This is the first time Abrian became Director. Close up the veggies. How to make garlic minced looks perfect in camera 101.

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COCOWORK – #UbahCaraKerjamu

Aug 8, 2018
1 min

COCOWORK – #UbahCaraKerjamu

Client: COCOWORK Production Year: 2018 Maybe some of us will be confused when we hear the term ‘co-working space’. Through this video, EVHIVE is rebranding their company to COCOWORK and introducing the audience to a new era of working. With the hashtag #UbahCaraKerjamu or in English ‘Change the Way You Work’, COCOWORK invites us not to get stuck in a work routine. Tony Stark wannabe. Set the ambience. Very cool resting area isn’t it? Kafi prepared wardrobe for the main talent

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Anatman Pictures Goes To Bali!

Jun 8, 2018
2 min

Anatman Pictures Goes To Bali!

1 full year of creating concepts, shooting, editing, colour grading, sound mixing, and we need 1 more activity to refresh our soul (haha). Yeah, correct: a holiday in Bali! I felt sorry for Sandi and Mail, because they are still in their 3 months’ probation. Sandi was asked to manage the holiday itinerary and Mail was asked to make a video documentation of our holiday. No, I’m joking. I don’t feel sorry at all, hahaha. The journey begins waking up in the morning, not for shoo

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Wyeth – Procal 26

Feb 25, 2018
1 min

Wyeth – Procal 26

Client: Wyeth Agency: McCann Production year: 2018 Written by Janbaz Salehi I’m very glad that I have an opportunity to do internship at Anatman Pictures for learning more about Filming and editing. I was given a task to make behind the scene video when we shot digital campaign video for Wyeth. At 05:00 AM on the morning we wake up and went to the location for shooting. The shooting directed by Putra. Dennis was the director assistant. And the DOP was Abrian and the other w

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Johnson&Johnson – Deworming PSA

Feb 15, 2018
2 min

Johnson&Johnson – Deworming PSA

Client: Johnson & Johnson Agency: – Production year: 2018 Written by Shofi Ayudiana If you still remember the last TV commercial for Combantrin, you will realize that there is a kid has short and small appearance having worm infection. Now, Combantrin is back with us bringing up the story of children with stunting. The PSA Combantrin which initiated by The Ministry of Health and J&J, wanted to make a video that emphasize the signs and effects of stunting to children. The sign

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Traveloka x AGT : Philippines & Singapore

Dec 7, 2017
2 min

Traveloka x AGT : Philippines & Singapore

So, this time we collaborated again with Traveloka as they were sponsoring the Asia’s Got Talents show. We shot the documentaries of 2 AGT finalists : Neil Garcia Llanes the beatboxer and Angela July the harpist. We did the shooting in 2 different countries : Neil’s hometown in the Philippines and the final of AGT in Singapore. This was our first time to shoot in the Philippines (and the first time shooting abroad for Sigit, our handyman). As Neil’s hometown is in Davao, it w

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Traveloka – Berkereta

Nov 23, 2017
1 min

Traveloka – Berkereta

Client: Traveloka A chance. Have you ever missed your chance to take a holiday? I’m sure, once or twice, we missed our chance. Spending time with family is the most important thing. What if time is the hardest thing you can give to your family? Traveloka wants us to remember: no matter what, family comes first. Traveloka prepared an emotional storyline concept about traveling by train, which was infact, their first campaign for traveling by train. The production took 2 days t

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First Media – Share Happiness, Create Values

Nov 21, 2017
1 min

First Media – Share Happiness, Create Values

Client: First Media Agency: – Happiness has a different meaning for everyone. The smallest thing can make people happy and spread the happiness to others. When First Media asked Anatman to define ‘Happiness’ with a video, it was also a happiness for us. I made a concept from many points of view; there’s a boy who goes to college far from his family, a mum who worries about her children, etc. I chose that because I wanted to emphasise the ‘Happiness’ message even louder. Once

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CANON C700 TEST CAM ON DITDUTS’ KITCHEN SERIES

Nov 2, 2017
1 min

CANON C700 TEST CAM ON DITDUTS’ KITCHEN SERIES

You must have known our producer, Dita’s passion for cooking. You probably have watched our Ditduts’ Kitchen series. But did you know what started them all? Canon was behind all of these series! Canon lent us EOS C700 Cinema Camera for 5 days. So, we tried to do something simple to put the camera on test. Mahatma Putra, as the project’s Director and Cinematographer, found so many excellences of Canon EOS C700 which make it become a premium choice for professionals. Find out m

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Ricola – TVC

Oct 18, 2017
1 min

Ricola – TVC

You must have heard the famous Ricola jingle. Yes, the one with some kind of trombone sound! Anatman Pictures had the chance to shoot a Ricola TVC. Woohoo! RedComm as the agency prepared a brilliant concept for this video. We prepared everything to make sure the production went perfectly and smoothly. The most interesting part about this production was the location. This was our first time to have shoot inside a commuter train! We were so excited; we owned 1 whole train for 5

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Workshop Storytelling di Desa Danan

Oct 16, 2017
3 min

Workshop Storytelling di Desa Danan

Suatu hari saya mendapat undangan dari teman saya, seorang frater (calon pastor dalam Katolik), untuk mengajar grup anak muda gerejanya tentang basic filmmaking. Frater Tiro sedang mendapat penempatan di desa Danan, Wonogiri, kira-kira 3 jam perjalanan darat dari kota Yogyakarta. Untuk kelas basic filmmaking ini frater mengajukan ide untuk memanfaatkan smartphone dan alat-alat seadanya yang mudah didapat oleh anak-anak muda di sekitar desa Danan. Jadi tidak ada DLSR, mirrorle

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Bukalapak Komunitas – Pak, Maafin Ibu Ya!

Oct 15, 2017
1 min

Bukalapak Komunitas – Pak, Maafin Ibu Ya!

One night my phone was ringing. I saw the caller: Putra. I picked the phone up. “Fik, have you ever write a script for commercial?” “Umm, I haven’t. Why do you ask?” “Do you want to write a script for Bukalapak commercial?” “I’ve never tried before. But that’s a challenge. Okay, I will. What do you want?” Putra was explaining the brief. Then I googled how to write a script. Voila! The script is done. That’s my first experience in scriptwriting. After the script approved by cl

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Hivi! – Pelangi | Music Video

Aug 1, 2016
1 min

Hivi! – Pelangi | Music Video

This was our first time shooting a music video, and we were so excited about this project. Dennis was the Director making this music video for Hivi! for the release of their newest single : Pelangi. They are also introducing their newest member, Neida, the only female vocalist in the band, for the first time in public. Neida joined Hivi! because she realized that being a regular 9 to 5 office employee is not her passion, but music and singing is. Creating the fake rain outsi

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Coca Cola: Celebrating PNG (Part 3) The Papua New Guinea Flag Designer!

Mar 8, 2016
3 min

Coca Cola: Celebrating PNG (Part 3) The Papua New Guinea Flag Designer!

Today we take look back at the last of our Coca-Cola Celebrating PNG films made in early 2015. This film tells the story of a little known lady named Susan Karike Huhume. After we finished shooting with the much loved Honz (aka Jokema), we continued our shoot with Susan who was our second subject to be filmed in Papua New Guinea. Many people are not aware of the fact, but she designed the PNG national flag when she was still only a teenager in 1975. Susan is the most unfort

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Ponds: Mother’s Day

Feb 26, 2016
2 min

Ponds: Mother’s Day

In December, we celebrate Mother’s Day in Indonesia. For this project we collaborated with Arcade Indonesia for Pond’s to make a short movie on the power of Mothers expressions. The movie consisted of 5 different stories between mothers and their children: a bike, school, fighting over the tv remote, hospital and bedroom scenes. Our first shot of the day First shot of the day in the park Agla adjusting herself wearing the pregnancy suit The makeup team applying some eyedrop

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Anatman’s First PSA on TVC: Worming Disease

Nov 19, 2015
4 min

Anatman’s First PSA on TVC: Worming Disease

This time, Johnson & Johnson (J&J) and Ministry of Health (MoH) wanted to make a public service announcement (PSA) about worming disease. This project was our first PSA and our second project to be broadcast on national television. Priti co-ordinating all the Talents During the preparation phase, both J&J and MoH were very precise about the talents: they wanted children from all ethnicities, and they also requested dark hair and curly children to be the main talents, because

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Back to Aceh for Save The Children

Mar 20, 2015
4 min

Back to Aceh for Save The Children

In early March Anatman made a second journey to Aceh for Save The Children, this time to make a documentary explaining the benefits of breastfeeding exclusively for the first six months after birth to women in remote villages. Our destination was the coffee growing highlands of the Bener Mariah Regency in Aceh Special District, so we flew to Medan and planned to catch a connecting 50 minute flight to Lhok Seumawe, and it would be a further four hour car drive from there. As i

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