Client: Lemonilo Creative: Anatman Pictures Production Year: 2018 Look at his face! Truly represents the love of noodle. As Indonesians, we love instant noodles. When I say we love instant noodles, I mean it. We really-really love instant noodles! But we know and understand the consequences of eating instant noodles, they’re unhealthy. We received a meeting invitation from Lemonilo to partner with them for a video production.  Lemonilo is a brand that sells organic and health

Client: COCOWORK Production Year: 2018 Maybe some of us will be confused when we hear the term ‘co-working space’. Through this video, EVHIVE is rebranding their company to COCOWORK and introducing the audience to a new era of working. With the hashtag #UbahCaraKerjamu or in English ‘Change the Way You Work’, COCOWORK invites us not to get stuck in a work routine. Tony Stark wannabe. Set the ambience. Very cool resting area isn’t it? Kafi prepared wardrobe for the main talent

Client: Wyeth Agency: McCann Production year: 2018 Written by Janbaz Salehi I’m very glad that I have an opportunity to do internship at Anatman Pictures for learning more about Filming and editing. I was given a task to make behind the scene video when we shot digital campaign video for Wyeth. At 05:00 AM on the morning we wake up and went to the location for shooting. The shooting directed by Putra. Dennis was the director assistant. And the DOP was Abrian and the other w

Client: Johnson & Johnson Agency: – Production year: 2018 Written by Shofi Ayudiana If you still remember the last TV commercial for Combantrin, you will realize that there is a kid has short and small appearance having worm infection. Now, Combantrin is back with us bringing up the story of children with stunting. The PSA Combantrin which initiated by The Ministry of Health and J&J, wanted to make a video that emphasize the signs and effects of stunting to children. The sign

So, this time we collaborated again with Traveloka as they were sponsoring the Asia’s Got Talents show. We shot the documentaries of 2 AGT finalists : Neil Garcia Llanes the beatboxer and Angela July the harpist. We did the shooting in 2 different countries : Neil’s hometown in the Philippines and the final of AGT in Singapore. This was our first time to shoot in the Philippines (and the first time shooting abroad for Sigit, our handyman). As Neil’s hometown is in Davao, it w

Client: Traveloka A chance. Have you ever missed your chance to take a holiday? I’m sure, once or twice, we missed our chance. Spending time with family is the most important thing. What if time is the hardest thing you can give to your family? Traveloka wants us to remember: no matter what, family comes first. Traveloka prepared an emotional storyline concept about traveling by train, which was infact, their first campaign for traveling by train. The production took 2 days t

Client: First Media Agency: – Happiness has a different meaning for everyone. The smallest thing can make people happy and spread the happiness to others. When First Media asked Anatman to define ‘Happiness’ with a video, it was also a happiness for us. I made a concept from many points of view; there’s a boy who goes to college far from his family, a mum who worries about her children, etc. I chose that because I wanted to emphasise the ‘Happiness’ message even louder. Once

You must have heard the famous Ricola jingle. Yes, the one with some kind of trombone sound! Anatman Pictures had the chance to shoot a Ricola TVC. Woohoo! RedComm as the agency prepared a brilliant concept for this video. We prepared everything to make sure the production went perfectly and smoothly. The most interesting part about this production was the location. This was our first time to have shoot inside a commuter train! We were so excited; we owned 1 whole train for 5

One night my phone was ringing. I saw the caller: Putra. I picked the phone up. “Fik, have you ever write a script for commercial?” “Umm, I haven’t. Why do you ask?” “Do you want to write a script for Bukalapak commercial?” “I’ve never tried before. But that’s a challenge. Okay, I will. What do you want?” Putra was explaining the brief. Then I googled how to write a script. Voila! The script is done. That’s my first experience in scriptwriting. After the script approved by cl

I was extremely happy when I got the news: Anatman Pictures will shoot Essien. Yes, Michael Essien! As a football fan since I was a boy (i’m still a boy, anyway) and Chelsea FC is one of my favorite football clubs, the news is oasis in a desert! For a huge name like Essien, I would totally understand if he was arrogant and acted like a rockstar. But he doesn’t. He’s very humble and down to earth. The production took place in Bandung, the Paris van Java. The production process

In Indonesia, Ramadan is an extraordinary and holy month. We have special and unique ways to celebrate Ramadan and Eid Mubarak (‘Lebaran’ in Bahasa Indonesia). Based on that insight, Anatman Pictures collaborated with Grey and P&G to make a very emotional video to celebrate Ramadan, basing it on one of the most important people in our lives who are often taken for granted, our mothers. We prepared everything from scratch for months. One month before D day, Anatman crew interv

When I, as Anatman’s scriptwriter, was writing the script for GO-JEK’s Ramadan campaign video, I imagined a wise and old guy to be cast as the main GO-JEK driver. Based on GO-JEK’s initial thoughts, the plot was to be about a GO-JEK driver helping people to celebrate Ramadan, especially during the break fasting.  The driver realizes the small acts of kindness that he gives can lead to other acts of kindness. If you’re a 90’s kid in Indonesia, you would know ‘Lupus’, the ficti

Ramadan is special month for Muslim. In Indonesia, we have ‘mudik’, a tradition event when we get back to our hometown where our childhood spent before Eid Al Fitr. Mudik is an extraordinary moment when we can spend the time with our family because our daily activities taking too much of our time. We come to our hometown with happiness. We meet our family, our parents, our siblings, and our relatives. Have you ever been in nursing home? This video idea is about the elders in

When Torabika sent us the brief for their new digital video campaign, we were very excited. In Indonesia, it’s very common for woman to make coffee for their husband. Torabika want to change that perspective. Actually, I’m not coffee lover, but feminism theme is a great theme for video concept. As the writer for the concept, I try to make it simple to emphasize the message to the audiences. There’s one mother who gave up her career to giving birth and taking care of her son.

This was a fun project between Anatman and Johnson & Johnson. It was a wrap when the sun was still on our heads, which is amazing as it never happens! This video is a public service announcement to raise awareness about the affect of worm infection on a child’s intelligence potential. This is the second time Anatman has worked with Lula Kamal and she so effortlessly acted for this video. She didn’t believe that the production process was already finished just after lunch. She

That day was supposed to be a day filled with testosterone; long hair, jeans that hasn’t been washed for months, tattoo on some of the body parts, and beard that grows wildly. But there’s one word can change all of that: affection. That day, Anatman Pictures shot a video to celebrate Mother’s Day. Some of the Go-Jek talents slash moms brought their kids to show their affection in written words. Well, Anatman Pictures team tried their best to hide their tears in their own ways

This was a fun collaboration working with the e-commerce startup, Kudo, an online platform for being resellers for various top named merchants. For this project, the story was about a small family living in a village, whose grandpa is coming for a visit. The grandpa has lost his spirit to live, so his granddaughter tries to make him happy again. Irene did a fantastic job as the granddaughter, she was fully energized from dawn until night, she was not even once tired nor compl

This time, we collaborated with Bukalapak who are recruiting for engineering positions in their office. For this purpose, we made an ad about what it feels like to be an engineer at Bukalapak. We also introduced Omniscience, where we can find what we’re looking for in the search box efficiently and fast. On shooting day, we shot at several locations, from the house scene, the street, the scooter workshop, the phone kiosk, and finally at Bukalapak’s office. One of the highligh

To celebrate the Holy Month of Ramadhan, GO-JEK created a feature on their app to say thank you to the drivers for their efforts. So in order to introduce this new feature on the apps, we have a story about a lady GO-JEK driver who gives a present to her daughter on the first day of the fasting month. For the shooting day, Putri was our GO-JEK driver talent. She had to drive her motor bike from early in the morning and also had to drive around her customer, Ibu Bani, who was

Recently we collaborated with Hijup, an online fashion market specialising in modest wear for muslim women. For this project, Hijup wanted to put emphasis on women who make positive changes in their surroundings. As we were making a documentary film, we focused on 5 strong women, each one of them with their own stories and struggles against the stereotypes of women wearing hijab in society. These powerful women come from different backgrounds and professions: Diajeng Lestari